Fabio Miceli, founder of Sonno, an online mattress company, believes that testing a mattress at the store is not enough to help you decide. That’s why he’s offering a 100-day return-and-refund policy on all his mattresses. We speak to Fabio about the idea of an online mattress store, the challenges of running Sonno, as well as what happens to mattresses that are returned.

Produced by: Arvindh Yuvaraj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Entrepreneurship,  Personal Development,  Technology,  Tech

Tags:  Sonno,  Fabio Miceli,  mattress,  sleep,  comfort,  100-day guarantee,  e-commerce,  Fabiol Miceli,