Disrupting The Homemade Sausage Scene in Malaysia

Lily's Homemade is a gluten free, low carb, Keto and kid-friendly sausage maker that's disrupting the gourmet sausage industry in Malaysia. Despite being a relatively smaller player, they’re pressuring commercial sausage makers to not only lower their prices, but produce good quality and healthier options in the market. Founders Sam and Vicky Hammett talk to us about the struggle of being small and trying to compete in a big and expensive industry, how the pandemic accelerated the company’s growth, and how they plan to continue to disrupt the market for homemade sausages in Malaysia.

Image credits: Shutterstock || Evgeny Atamanenko