Cocojack: From Training Farmers to Playing Farmer-to-Land Matchmaker

Malaysia’s agricultural sector faces several issues: an ageing farming population, outdated agricultural practices and land availability amongst others. Social enterprise Cocojack seeks to inject new thinking and fresh approaches towards addressing some of agriculture’s long-standing challenges.

Initially a reluctant young farmer himself, marketing graduate Syed Salleh Syed Sulaiman saw a gap in current developmental programs and founded Cocojack with the aim of delivering well designed agricultural training to youth, towards developing the next generation of farmer-entrepreneurs. With increasing numbers graduating from Cocojack’s training programs, the social enterprise is now seeking to solve the land availability issue by developing a platform to match trained young farmers with owners of unutilised land packets.

We speak with the now passionate agriculturist-cum-founder Syed Salleh on Cocojack’s origin story, product development journey, business model and the future of this truly unique enterprise.

Guest Presenter: Nell Omar