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Carching: Turning KM in RM and Cars into Billboards

Jeshua Choong, Founder and CEO, Carching

04-Apr-24 10:00

Carching: Turning KM in RM and Cars into Billboards

Founded in 2022, this Malaysian startup wants to help brands connect with their audience by transforming everyday vehicles into mobile billboards, while empowering car owners to earn while they drive, effectively turning KM into RM.

Having made RM800,000 in revenue in 2023, Carching is targeting RM3 million this year, while looking to raise a seed funding round of RM 2 million to power that growth, but also build out the team, and develop new products.

Today we explore Carching’s origins and what brought Jeshua into entrepreneurship, how he’s navigating a space that has seen the demise of other players, as well as potential competition from other media players and Grab. We also get into possible exit scenarios, goals for the next 5 years,, and his vision for the future of this startup.

Additionally, Jeshua doesn’t have a co-founder. We explore why and what he’s potentially looking for in one.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

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Categories:  managingentrepreneurs

Tags:  car ownersseed fundingbusinessentrepreneursbillboards

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