The Strategic Asia Marketing Alliance - Where Rivals And Partners Unite

In this episode, we explore the Strategic Asia Marketing Alliance (SAMA), an initiative that seeks to foster collaboration in an industry often marked by competition. SAMA connects agencies across the region, aiming to combine local expertise with regional reach to deliver marketing campaigns that resonate with diverse audiences while maintaining brand consistency.

Chan Leong Teng, Founding Member of SAMA and CEO of Skribble, and Vary Yong, CEO of iFoundries, one of SAMA’s key members share insights into the vision behind SAMA, how it facilitates resource sharing and cross-market collaboration, and its potential to set new standards for marketing across the APAC region.