Snapchat has come a long way since it’s launch in 2011. In five years it’s evolved from a provocative teen platform to a thriving social channel with over a 100 million users clocking in 10 billion videos a day. More people are consuming video content on Snapchat than on Facebook, a platform with ten times the number of users.

And then we have Instagram stories, this fresh, new and uncertain extension of a very popular platform. So, how do we really know what works for business marketing campaigns? Meredith Wallace, Group Head of Social for Lion and Lion , shares an insight on the advantages behind using these apps.