Every now and then, digital marketing can be so brilliant that users don’t see it as advertising. Over the years, we have seen successful digital campaigns that have garnered international recognition and reach namely the ALS Ice Bucket Challenge in 2014. On the other end of the spectrum, there’s also been digital campaigns that have flopped badly. This raises the question, does digital advertising really work for brand advertising especially for SMEs? Here to provide some insights and tips is Norhafiz Abdul Halim, Creative Director of Lava Media.