Marketing Mojo - Taking Over Switzerland’s Oldest Watch Factory

Today we have a man who has spent 30 years in the watch industry. He started out working as an apprentice in a clock shop, which was where his fascination with watches began.

Now fast forward 30 years later, Thomas Steinemann decided to take over Switzerland’s oldest watch factory, Dubois et fils which was founded 1785. We learn how he turned this company around through rebranding and creating trust via their own crowdfunding initiatives.