Marketing Mojo: Pokémon Go, the New Disruptor in Mobile Marketing
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Pokemon Go took the world by storm! The augmented reality based game sent players with their mobile phones on a quest in the real world to find, train, and battle with Pokemons. It’s been a huge success since it’s launch and made huge impact on Nintendo’s business outlook. For mobile marketers, this presents a massive opportunity from both gaming and advertising standpoint. We speak to Rohit Dadwal, Managing Director Asia Pacific at Mobile Marketing Association (MMA) about how you can leverage on trends like Pokemon GO.
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