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Marketing Mojo - Genzillas

Andreas Vogiatzakis

26-Aug-16 13:00

Marketing Mojo - Genzillas

Gen Zs or Genzillas, that’s what we’ll call them. They are everywhere. They are constantly connected, not restricted by location or anything else. So why is it important to understand them from a marketer’s standpoint? Andreas Vogiatzakis, a media man who has been in advertising for the last 25 years across Asia tells us more about them. 


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Tags:  resource centre,  evolution,  gen z,  millenial,  acceptance,  creativity


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