BFM 89.9
The Business Station
BFM 89.9
The Business Station
Recommended
40 mins
Public Relations used to be about writing press releases and media relations. However, the world of PR has changed in the last decade. There are more sophisticated ways to execute a strategy which involves hybrid media, digital platforms and offline activities. Barby Siegel, CEO of Zeno Group draws these changes and how companies should embrace the change.
Share:
Recommended
Recent episodes
0
Latest stories