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Marketing Mojo - Evolution of Public Relations

19 mins·13:00, 19 Aug 2016
podcast image

Marketing Mojo - Evolution of Public Relations

19 mins
·
13:00, 19 Aug 2016
·

Public Relations used to be about writing press releases and media relations. However, the world of PR has changed in the last decade. There are more sophisticated ways to execute a strategy which involves hybrid media, digital platforms and offline activities. Barby Siegel, CEO of Zeno Group draws these changes and how companies should embrace the change.

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