Marketing Mojo: Everyday Superheroes Campaign
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
With the launch of the latest Princess Power series of dolls under the Barbie brand, Mattel encourages girls of all ages to imagine themselves as superheroes, believe that they can make a difference and celebrate their own acts of being super. We discover the strategy behind this campaign.
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.