BFM 89.9
The Business Station
BFM 89.9
The Business Station
Marketing Mojo: The Modern Concept of Malaysian Identity and Unity
Marketing Mojo: The Modern Concept of Malaysian Identity and Unity
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BBDO has launched a report in an attempt to understand Malaysian identity, and how brands can participate in the nation's cultural narrative. Along with interesting findings on national sentiments about identity, the study developed several key considerations for brands.
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