BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved

Marketing Mojo: The Modern Concept of Malaysian Identity and Unity

Marketing Mojo: The Modern Concept of Malaysian Identity and Unity
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BBDO has launched a report in an attempt to understand Malaysian identity, and how brands can participate in the nation's cultural narrative. Along with interesting findings on national sentiments about identity, the study developed several key considerations for brands.
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