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Podcast  >  Enterprise  >  Marketing Mojo  >  Marketing Mojo: The Modern Concept of Malaysian Identity and Unity

Marketing Mojo: The Modern Concept of Malaysian Identity and Unity

Anirban Ganguly

09-Oct-15 13:00

Marketing Mojo: The Modern Concept of Malaysian Identity and Unity

BBDO has launched a report in an attempt to understand Malaysian identity, and how brands can participate in the nation's cultural narrative. Along with interesting findings on national sentiments about identity, the study developed several key considerations for brands. 


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Tags:  Anirban GangulyBBDObbdo malaysiaThe Modern Concept of Malaysian Identity and Unitycultureidentityunitymalaysian identityreport


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