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The Business Station
Marketing Mojo: The Modern Concept of Malaysian Identity and Unity
19 mins·13:00, 9 Oct 2015
Marketing Mojo: The Modern Concept of Malaysian Identity and Unity
19 mins
·
13:00, 9 Oct 2015
·
Recommended
BBDO has launched a report in an attempt to understand Malaysian identity, and how brands can participate in the nation's cultural narrative. Along with interesting findings on national sentiments about identity, the study developed several key considerations for brands.
Anirban GangulyBBDObbdo malaysiaThe Modern Concept of Malaysian Identity and Unitycultureidentityunitymalaysian identityreport
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