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Marketing Mojo: Bored Nation

24 mins·13:00, 6 Nov 2015
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Marketing Mojo: Bored Nation

24 mins
·
13:00, 6 Nov 2015
·

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MTV Asia unveiled its international research study, “Break Boring, Ignite Passion,” revealing that almost all (97%) of more than 15,000 12 to 24-year-old respondents across 26 countries claimed to be affected by boredom. Malaysian youths top that list with 83% of youths surveyed claiming that they're bored.

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