From Awareness to Loyalty: Decoding the Sales Funnel

On this episode of Marketing Mojo, we're peeling back the layers of the marketing and sales funnels—a concept critical to understanding consumer behaviour and driving business growth in the digital era. Joining us is Hubert Marchand, Head of Growth & Marketing Solutions at ADA - a digital transformation company focused on marketing and commerce.

In this conversation, we’ll start with the basics, defining what marketing and sales funnels are and how they differ. We'll explore how these funnels have evolved over time and explore each stage of the funnel—from creating awareness and attracting prospects to converting leads and fostering customer loyalty.

We’ll also dive into ways to leverage data to enhance funnel effectiveness, the role of content across different stages, the impact of technology like AI and automation on all this, as well as the metrics that matter and common mistakes.

Whether you’re looking to refine your approach or overhaul your strategies, this conversation will equip you with the knowledge to effectively navigate the complexities of marketing and sales funnels.