BFM 89.9

Podcast  >  Enterprise  >  Marketing Mojo  >  New Rules of Marketing & PR

New Rules of Marketing & PR

David Meerman Scott

17-Apr-17 13:30

New Rules of Marketing & PR

David Meerman Scott is an avid marketer and published a book called New Rules of Marketing and PR a decade ago. He invented terms like newsjacking and also strongly advocates for real-time marketing in his book. But with the media landscape changing drastically every year, he reproduces a new edition every two years. In its sixth edition, David has decided to remove the entire chapter on Mobile Marketing. We find out what else has he removed in the book.


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  Marketing MojoMobile MarketingNewsjackingReal-time MarektingThoughtful ContentThought LeadershipBloggingManagerial Resources/DevelopmentEntrepreneur Resources/DevelopmentTechnology news, reviews


Share this podcast




Play / Pause

Listen now :

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Naysan Munusamy, Co-founder, MoneyMatch

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

BBC World Service

10:05 AM

Open For Business

Teh Chai Peng, CEO of Complete Human Network

11:05 AM

Resource Centre

Data-Driven Crisis Management

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Naysan Munusamy, Co-founder, MoneyMatch

2:05 PM

Live & Learn

3:05 PM

Today I Learned

4:05 PM

Health & Living

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture

8:05 PM

By The Book

9:00 PM

Bar None