New Rules of Marketing & PR
David Meerman Scott
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David Meerman Scott is an avid marketer and published a book called New Rules of Marketing and PR a decade ago. He invented terms like newsjacking and also strongly advocates for real-time marketing in his book. But with the media landscape changing drastically every year, he reproduces a new edition every two years. In its sixth edition, David has decided to remove the entire chapter on Mobile Marketing. We find out what else has he removed in the book.
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