BFM 89.9

Podcast  >  Enterprise  >  Marketing Mojo  >  Gen Z - The Ad Skipping Generation

Gen Z - The Ad Skipping Generation

Kamal Oberoi

20-Feb-17 13:30

Gen Z - The Ad Skipping Generation

Kantar Millward Brown recently released a study on Gen Z’s behaviours, attitudes and responses to advertising to help marketers understand them better. The report is called AdReaction: Gen X, Y & Z. It’s actually the first global study focusing on the similarities and differences between generations. Kamal Oberoi, Media Insights & Analytics APAC Specialist at ‎Kantar Millward Brown is on the line with us today to talk about what makes the digital natives tick and how best to engage them.



Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  marketing mojoad skippinggen zad reactionkantar millward brownOther personality interviews

Share this podcast

Latest Podcasts




Play / Pause

Listen now : Pick Of the Pops: POTP Epi 374:Greatest Rock Music Duos; Patrick Teoh...

Today’s Shows



10:00 AM

Pick Of the Pops

POTP Epi 374:Greatest Rock Music Duos; Patrick Teoh (REPEAT)

12:00 PM

Bar None (REPEAT)

1:00 PM

Ringgit and Sense

Key Tax Tips For 2021; Thanneermalai, Managing Director, Thannees Tax Consulting Services (Repeat)

1:30 PM

The Property Show

Sustainable Home Designs Here To Stay; Ar. Dr Tan Loke Mun, Principal, DrTanLM Architect | Ar. Amanda SC Teh, Principal, SC Teh Architect (Repeat)

2:00 PM

Cruise Control

The Jaguar E-Pace Just Isn't Special Enough For Its Price; Daniel Fernandez, dsf.my (REPEAT)

3:00 PM

By The Book

GTLF 2020 Presents - Writing Peril in the Personal and Political; Leila Chudori, Danton Remoto, Ann Lee (REPEAT)

4:00 PM

The Bigger Picture

Girls Takeover - Four Teens Share Stories of Bullying & Body Shaming; Azalea Maritza, Sharifah Nurlaila, Zalea Zamin, Shalini Thayananthan (REPEAT)

5:00 PM

TED Radio Hour

6:00 PM

Night School

Interconnected Histories of Zamboanga; Felice Noelle Rodriguez (REPEAT)

7:00 PM

Take Five (REPEAT)

8:00 PM

The Flow (REPEAT)

9:00 PM

The Selector