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Are TVCs Still Relevant In This Digital Age?

Akira Kagami | Khoo Kay Lye | Steve Davies

16-Jan-17 13:30

Are TVCs Still Relevant In This Digital Age?

We have a panel which consists of creative from Japan (Akira), Malaysian advertising filmmaker (Khoo) and UK advertising association (Steve) to discuss whether television commercials are still… relevant. With less people tuning watching TVs and high cost of advertising on broadcast media, clients are redirecting their budgets into digital advertising. We find out from the panel if we should still consider TVCs as part of marketing campaign and learn the craft of creating a meaningful commercial.


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Tags:  marketing mojotvcstv commercialsdentsuppfimadvertising producersassociationcreative directorasian explosion dentsuMedia, Marketing, Advertising


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