BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Enterprise  >  Marketing Mojo  >  Are TVCs Still Relevant In This Digital Age?

Are TVCs Still Relevant In This Digital Age?

Akira Kagami | Khoo Kay Lye | Steve Davies

16-Jan-17 13:30

Are TVCs Still Relevant In This Digital Age?

We have a panel which consists of creative from Japan (Akira), Malaysian advertising filmmaker (Khoo) and UK advertising association (Steve) to discuss whether television commercials are still… relevant. With less people tuning watching TVs and high cost of advertising on broadcast media, clients are redirecting their budgets into digital advertising. We find out from the panel if we should still consider TVCs as part of marketing campaign and learn the craft of creating a meaningful commercial.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  marketing mojotvcstv commercialsdentsuppfimadvertising producersassociationcreative directorasian explosion dentsu


Share this podcast




Play / Pause

Listen now : GGWP (REPEAT): BFM x KKP Monthly Round-up - January 2023; Jonathan Leo,...

Today’s Shows



11:00 AM

A Bit of Culture (REPEAT)

12:00 PM

I Love KL (REPEAT)

Shah Alam - Selangor’s Capital City; Elizabeth Cardosa

1:00 PM

Best of Enterprise (REPEAT)

Pandan Social; Brandon Lee, Co-founder, Pandan Social

1:30 PM

Raise Your Game (REPEAT)

Quiet Quitting Might Not Be A Bad Thing; Sashe Kanapathi, CTO, Leaderonomics Sdn Bhd

2:00 PM

Popcorn Culture (REPEAT)

Popcorn Culture - Review: You People

3:00 PM

GGWP (REPEAT)

BFM x KKP Monthly Round-up - January 2023; Jonathan Leo, Content Director, Kakuchopurei.com

4:00 PM

Pick Of The Pops

POTP Epi479 - Hits From The 60s to 80s

6:00 PM

Wavelength (REPEAT)