BFM 89.9

Podcast  >  Enterprise  >  Marketing Mojo  >  An Intimate Relationship with your Customers

An Intimate Relationship with your Customers

Bruno Tay

09-Jan-17 13:30

An Intimate Relationship with your Customers

ICLP has 25 years of experience across continents in end-to-end loyalty programmes for global brands like Dunhill, L’Oreal, Esprit, Cathay Pacific. They pride themselves to transform customer relationships in personalised, profitable and emotional connection. ICLP recently released a study that explores the relationships that consumers have with brands while drawing parallels to human connections. To learn more about this survey as well as how should retailers ready themselves for this challenging year, we have Bruno Tay, Country Manager for ICLP in Singapore.


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  marketing mojoretail trends malaysiaweak ringgitsternbergs triangular theory of loveiclpConsumer Goods/ServicesMedia, Marketing, AdvertisingRetail, Fashion, Luxury GoodsProfessional ServicesEconomy, MarketsManagerial Resources/Development

Share this podcast




Play / Pause

Listen now : The 6AM Stretch

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

Dato’ Sri Dr. Mohd Uzir Mahidin, Chief Statistician Malaysia

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

BBC World Service

10:05 AM

Open For Business

Measuring The Growth Of Healthmetrics

11:05 AM

Resource Centre

The PR Portrait of PM8

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Dato’ Sri Dr. Mohd Uzir Mahidin, Chief Statistician Malaysia

2:05 PM

The Daily Digest

3:05 PM

Live & Learn

A Year of Perikatan Nasional: How Have They Fared in Government?

4:05 PM

Health & Living

Being A More Efficient Runner

5:05 PM

The Evening Edition

7:30 PM

Popcorn Culture - Throwback Tuesday

Gone Girl

8:05 PM

By the Book

Graphic Novels

9:00 PM

Bar None