BFM 89.9
The Business Station
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34 mins
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ICLP has 25 years of experience across continents in end-to-end loyalty programmes for global brands like Dunhill, L’Oreal, Esprit, Cathay Pacific. They pride themselves to transform customer relationships in personalised, profitable and emotional connection. ICLP recently released a study that explores the relationships that consumers have with brands while drawing parallels to human connections. To learn more about this survey as well as how should retailers ready themselves for this challenging year, we have Bruno Tay, Country Manager for ICLP in Singapore.
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