BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Enterprise  >  Marketing Mojo  >  An Intimate Relationship with your Customers

An Intimate Relationship with your Customers

Bruno Tay

09-Jan-17 13:30

An Intimate Relationship with your Customers

ICLP has 25 years of experience across continents in end-to-end loyalty programmes for global brands like Dunhill, L’Oreal, Esprit, Cathay Pacific. They pride themselves to transform customer relationships in personalised, profitable and emotional connection. ICLP recently released a study that explores the relationships that consumers have with brands while drawing parallels to human connections. To learn more about this survey as well as how should retailers ready themselves for this challenging year, we have Bruno Tay, Country Manager for ICLP in Singapore.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  marketing mojoretail trends malaysiaweak ringgitsternbergs triangular theory of loveiclp


Share this podcast




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows