Love, Bonito is a well-known woman apparel retailer, curated specially for every Asian woman at any stage of their life. Love, Bonito recently announced the close of its Series C funding round, raising a total of US$50Million. The round was led by Primavera Capital Group, a global investment firm whose previous investments include Alibaba, ByteDance, Yum China and Mead Johnson China. What led to its growth? Rachel Lim, Co-Founder of Love, Bonito tells us her success story.

Image Credit: Love Bonito Official Website