The Avon brand has been around for 135 years, selling cosmetics products. And for a brand to be around that long and become an established player, they too need to adapt with the times and the current generation. Tan Mei Yen, GM of Avon Malaysia shares her insight on how Avon refreshes its brand and how it’s staying relevant.

Produced by: Freda Liu

Presented by: Freda Liu

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Tags:  branding,  e-commerce,  retail