BFM 89.9

Podcast  >  Enterprise  >  Five For Fortune  >  The Power Of Publicity Stunts

The Power Of Publicity Stunts

Arvindh Yuvaraj

28-Sep-18 11:00

The Power Of Publicity Stunts

Crafting and executing an effective publicity stunt isn’t just expensive and time-consuming, it’s also extremely tricky and has a potential to backfire on the company. But when a publicity stunt succeeds, its virality can have long-lasting positive effects on a brand.


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  Publicity StuntPR StuntMarketing StrategyAdvertisingViral MarketingTelecom, IT, TechnologyManagerial Resources/DevelopmentEntrepreneur Resources/DevelopmentTechnology news, reviewsTechnologyMedical Innovation and TechnologyTechEntrepreneurshipPersonal Development


Business
Dan Lain-Lain

Share this podcast




Play / Pause

Listen now : Back To Back

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Kanni Wignaraja, Assistant Secretary-General, Assistant Administrator and Director of the Regional Bureau for Asia and the Pacific, UNDP

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Ringgit & Sense

10:05 AM

Open For Business

Fin Tee, Founder, FinTattoos

11:05 AM

Tech Talk

Rejie Samuel, CEO, Air International Thermal Systems

12:00 PM

Enterprise Biz Bytes

Sharizal Shaarani, a seasoned entrepreneur

1:00 PM

The Breakfast Grille Repeat

Kanni Wignaraja, Assistant Secretary-General, Assistant Administrator and Director of the Regional Bureau for Asia and the Pacific, UNDP

2:05 PM

Live & Learn

Civic Space on a Downward Spiral

3:05 PM

Beyond the Ballot Box

Does the Happiness Index Reflect People’s Wellbeing?

4:05 PM

Health & Living

Flu, Coughs And Colds On The Rise?

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Supercut

Have Our Viewing Habits Changed?

9:00 PM

I Love KL

10:00 PM

Back To Back