How Black Friday Changed Shopping, Forever

Black Friday - the one day a year when it’s socially acceptable to drop civility and break into fits of mass hysteria and complete anarchy… all in an attempt to buy a TV and some peppermint cookies for a few dollars less. It’s the Purge of shopping sprees. It’s also the day that changed the way we shop, and its effects have grown tenfold with the rise of e-commerce. The question is, how?