When Rebranding Goes Wrong
Alleena Abdullah, Founder, Yellow Tree Malaysia
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“Meta. Metamates. Me." A new set of corporate values announced by Facebook last week, was ridiculed by its employees. We discuss what went wrong at Meta, and why company morale cannot be boosted by a slogan change, or a rebranding exercise.
Image Credit: Shutterstock | Sergei Elagin
Produced by: Audrey Raj
Presented by: Audrey Raj
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