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What Turns An Entrepreneurial Idea Into Action

33 mins·12:00, 29 Nov 2022
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What Turns An Entrepreneurial Idea Into Action

33 mins
·
12:00, 29 Nov 2022
·

Guest: Dr Melati Nungsari, Assistant Professor of Economics, Asia School of Business

Micro, small and medium enterprises (MSMEs) are the backbone of most developing countries. Hence why many countries have also developed initiatives to encourage entrepreneurship to grow MSMEs to strengthen the economy. But are the initiatives enough to encourage entrepreneurship? What are the actual reasons for Malaysians to become entrepreneurs? Dr Melati Nungsari, Assistant Professor of Economics at the Asia School of Business, explains the factors that can drive a sole entrepreneurial idea or intent into real action.

Image Credit: Shutterstock | Jacob Lund

Presenter: Richard Bradbury, Lily Chai

Producer: Jeremy Ng

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