There’s more data about shopping and consumer behaviour than ever before, but what are brands doing to leverage all those insights? Over the recent festive season, a customer engagement platform ran a survey on spending trends with some surprising results. These insights, if harnessed properly, could help brands thrive over the coming year by understanding post-pandemic consumer behaviour.

Image Credit: Shutterstock | Syda Productions

Produced by: Arvindh Yuvaraj, Christine Wong

Presented by: Audrey Raj, Freda Liu

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