BFM 89.9
The Business Station
What the Festive Season Told Us About Post-Pandemic Consumer Behaviour
26 mins
·
12:00, 15 Feb 2022
·
Recommended
34 mins
42 mins
43 mins
Guest: Saurabh Madan, General Manager of SEA and ANZ , MoEngage
There’s more data about shopping and consumer behaviour than ever before, but what are brands doing to leverage all those insights? Over the recent festive season, a customer engagement platform ran a survey on spending trends with some surprising results. These insights, if harnessed properly, could help brands thrive over the coming year by understanding post-pandemic consumer behaviour.
Image Credit: Shutterstock | Syda Productions
Presenter: Audrey Raj, Freda Liu
Producer: Arvindh Yuvaraj, Christine Wong
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What the Festive Season Told Us About Post-Pandemic Consumer Behaviour
26 mins
·
12:00, 15 Feb 2022
Guest: Saurabh Madan, General Manager of SEA and ANZ , MoEngage
There’s more data about shopping and consumer behaviour than ever before, but what are brands doing to leverage all those insights? Over the recent festive season, a customer engagement platform ran a survey on spending trends with some surprising results. These insights, if harnessed properly, could help brands thrive over the coming year by understanding post-pandemic consumer behaviour.
Image Credit: Shutterstock | Syda Productions
Presenter: Audrey Raj, Freda Liu
Producer: Arvindh Yuvaraj, Christine Wong
Share:
Recommended
Jan 20
·
34 minsWhat Can We Look Forward To In The Gaming World In 2025
Jan 20
·
42 minsJoy for Moyes as Everton Showed Desire Against Spurs
Jan 20
·
43 minsHow Will Trump 2.0 Change America?
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Recent episodes
0
Latest Stories
Podcasts · Jan 20 · 34 mins
What Can We Look Forward To In The Gaming World In 2025
Podcasts · Jan 20 · 42 mins
Joy for Moyes as Everton Showed Desire Against Spurs
Podcasts · Jan 20 · 43 mins
How Will Trump 2.0 Change America?