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What the Festive Season Told Us About Post-Pandemic Consumer Behaviour

26 mins·12:00, 15 Feb 2022
podcast image

What the Festive Season Told Us About Post-Pandemic Consumer Behaviour

26 mins
·
12:00, 15 Feb 2022
·

Guest: Saurabh Madan, General Manager of SEA and ANZ , MoEngage

There’s more data about shopping and consumer behaviour than ever before, but what are brands doing to leverage all those insights? Over the recent festive season, a customer engagement platform ran a survey on spending trends with some surprising results. These insights, if harnessed properly, could help brands thrive over the coming year by understanding post-pandemic consumer behaviour.

Image Credit: Shutterstock | Syda Productions

Presenter: Audrey Raj, Freda Liu

Producer: Arvindh Yuvaraj, Christine Wong

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