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Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  What the Festive Season Told Us About Post-Pandemic Consumer Behaviour

What the Festive Season Told Us About Post-Pandemic Consumer Behaviour

Saurabh Madan, General Manager of SEA and ANZ , MoEngage

15-Feb-22 12:00

What the Festive Season Told Us About Post-Pandemic Consumer Behaviour

There’s more data about shopping and consumer behaviour than ever before, but what are brands doing to leverage all those insights? Over the recent festive season, a customer engagement platform ran a survey on spending trends with some surprising results. These insights, if harnessed properly, could help brands thrive over the coming year by understanding post-pandemic consumer behaviour.

Image Credit: Shutterstock | Syda Productions

Produced by: Arvindh Yuvaraj, Christine Wong

Presented by: Audrey Raj, Freda Liu


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Tags:  online shoppingretaildata analyticsspendingecommerceEBB-AllianzAviation, Auto, Transport, LogisticsMedia, Marketing, AdvertisingCommodities, AgribusinessConsumer Goods/ServicesIndustrial Goods/ServicesInternet, e-Business, e-commerceTelecom, IT, TechnologyEconomy, MarketsCEO/Business leadersTechnology news, reviewsSMEbusiness analysisentrepreneurshiptrends and forecastsmarketstechfamily


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