What the Festive Season Told Us About Post-Pandemic Consumer Behaviour
Saurabh Madan, General Manager of SEA and ANZ , MoEngage
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There’s more data about shopping and consumer behaviour than ever before, but what are brands doing to leverage all those insights? Over the recent festive season, a customer engagement platform ran a survey on spending trends with some surprising results. These insights, if harnessed properly, could help brands thrive over the coming year by understanding post-pandemic consumer behaviour.
Image Credit: Shutterstock | Syda Productions
Produced by: Arvindh Yuvaraj, Christine Wong
Presented by: Audrey Raj, Freda Liu
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Categories: SME, business analysis, entrepreneurship, trends and forecasts, markets, tech, family
Tags: online shopping, retail, data analytics, spending, ecommerce, EBB-Allianz,