Trust is incredibly important for businesses to succeed. Among other things, you need trust for customers to buy your products and for employees to stay with you and keep performing at their jobs.

On this episode of Enterprise Biz Bytes, we explore the key pillars of building trust and how it differs between stakeholder with Pauline Ho, the Building Trust Programme Sponsor & Assurance Partner for PwC Malaysia.

Among other things, we discuss the key lessons or common denominators of building trust, how the concept of trust has changed over the last few years, and how PwC Malaysia’s Building Trust Awards (BTA) assesses companies when it comes to building trust and how social listening, AI tools, and judging how annual reports are written plays a part in the process.