The Malaysian Communications and Multimedia Commission (MCMC) is introducing a new regulation to maintain a secure digital environment. Effective 1 August 2024, social media and messaging platforms with over 8 million users must be licensed in Malaysia. This move aims to enhance regulatory oversight, ensure compliance with local laws, and protect user data, and potentially raises concerns about possible bans on non-compliant platforms and the broader implications for businesses, influencers, and digital marketing.

Today, we discuss this with Richard Ker, the Founder and Chief Storyteller of Richard Ker Digital, on what this new regulation means for businesses reliant on these platforms for marketing and communication, and how compliance costs and potential platform bans will impact operational strategies and market dynamics.