Social Commerce is the Future of Online Shopping
Vartika Verma, Vice President Global Marketing, Yellow.ai
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Online retail is constantly evolving, and social media has become a pivotal part of the online shopping journey. While platforms like Instagram were used mainly for advertising products in the past, it has quickly turned into its own e-commerce platform, providing consumers with a more personalized shopping experience. Online shopping is here to stay, but it seems like social commerce is the form it’ll take moving forward.
Image Credit: Shutterstock | Rawpixel.com
Produced by: Arvindh Yuvaraj
Presented by: Audrey Raj, Freda Liu
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