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Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  Social Commerce is the Future of Online Shopping

Social Commerce is the Future of Online Shopping

Vartika Verma, Vice President Global Marketing, Yellow.ai

21-Jan-22 13:00

Social Commerce is the Future of Online Shopping

Online retail is constantly evolving, and social media has become a pivotal part of the online shopping journey. While platforms like Instagram were used mainly for advertising products in the past, it has quickly turned into its own e-commerce platform, providing consumers with a more personalized shopping experience. Online shopping is here to stay, but it seems like social commerce is the form it’ll take moving forward.

Image Credit: Shutterstock | Rawpixel.com

Produced by: Arvindh Yuvaraj

Presented by: Audrey Raj, Freda Liu


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Tags:  instagramtiktokfacebookecommerceretailadscontentEBB-AllianzAviation, Auto, Transport, LogisticsMedia, Marketing, AdvertisingConsumer Goods/ServicesCommodities, AgribusinessIndustrial Goods/ServicesInternet, e-Business, e-commerceTelecom, IT, TechnologyEconomy, MarketsCEO/Business leadersTechnology news, reviewsbusiness analysisentrepreneurshipSMEmarketstrends and forecaststechnologypeople and placestech


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