Online retail is constantly evolving, and social media has become a pivotal part of the online shopping journey. While platforms like Instagram were used mainly for advertising products in the past, it has quickly turned into its own e-commerce platform, providing consumers with a more personalized shopping experience. Online shopping is here to stay, but it seems like social commerce is the form it’ll take moving forward.

Image Credit: Shutterstock | Rawpixel.com

Produced by: Arvindh Yuvaraj

Presented by: Audrey Raj, Freda Liu

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Categories:  business analysis,  entrepreneurship,  SME,  markets,  trends and forecasts,  technology,  people and places,  tech

Tags:  instagram,  tiktok,  facebook,  ecommerce,  retail,  ads,  content,  EBB-Allianz,