Return of the MICE
Fong Lai-Lyn, Sales Director, MESSE Worldwide Sdn Bhd
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The Omicron variant has thrown a monkey wrench into what had been looking like a slow but steady economic recovery for the $100 billion MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Just as business executives had finally begun reaching for their conference lanyards again, the fast-spreading Covid-19 strain has prompted another round of postponements. And while it’s starting to feel like 2020 all over again, those in the exhibition and trade show segment feel 2022 is the start of a recovery for the entire industry. Fong Lai-Lyn, exhibition specialist from MESSE Worldwide, explains.
Image Credit: Shutterstock | r.classen
Produced by: Audrey Raj
Presented by: Christine Wong, Richard Bradbury
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