bfm-logo

podcast image

Return of the MICE

32 mins·12:00, 8 Feb 2022
podcast image

Return of the MICE

32 mins
·
12:00, 8 Feb 2022
·

Guest: Fong Lai-Lyn, Sales Director, MESSE Worldwide Sdn Bhd

The Omicron variant has thrown a monkey wrench into what had been looking like a slow but steady economic recovery for the $100 billion MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Just as business executives had finally begun reaching for their conference lanyards again, the fast-spreading Covid-19 strain has prompted another round of postponements. And while it’s starting to feel like 2020 all over again, those in the exhibition and trade show segment feel 2022 is the start of a recovery for the entire industry. Fong Lai-Lyn, exhibition specialist from MESSE Worldwide, explains.

Image Credit: Shutterstock | r.classen

Presenter: Christine Wong, Richard Bradbury

Producer: Audrey Raj

Share:

Recent episodes

0

Latest stories

story image
Can Old Towns Survive the New Economy?
36 mins
story image
Podcasts · Jul 4 · 36 mins
Can Old Towns Survive the New Economy?
story image
Reviving Malaysia’s Vanilla Legacy
31 mins
story image
Podcasts · Jul 4 · 31 mins
Reviving Malaysia’s Vanilla Legacy
story image
The Land Of The Free and Brave? 
16 mins
story image
Podcasts · Jul 4 · 16 mins
The Land Of The Free and Brave?