Apparently, when it comes to finding the sweet spot for your product or service price, looking at costs and competitors pricing is not enough.

Customers are getting smarter about pricing tactics and psychology.

So how should you price your products or services to keep customers happy? Do consumers still fall for the nine-ending pricing strategy? We speak to Dr Siti Munerah, Lecturer for Principles of Marketing at Sunway University to discuss.

Photo Credits: Freepik