BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved

Recommended
7 mins
23 mins
9 mins
Guest: Dr Siti Munerah (Lecturer for Principles of Marketing), Sunway University
Apparently, when it comes to finding the sweet spot for your product or service price, looking at costs and competitors pricing is not enough.
Customers are getting smarter about pricing tactics and psychology.
So how should you price your products or services to keep customers happy? Do consumers still fall for the nine-ending pricing strategy? We speak to Dr Siti Munerah, Lecturer for Principles of Marketing at Sunway University to discuss.
Photo Credits: Freepik
Presenter: Lily Chai, Freda Liu
Producer: Lily Chai
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