Why was TikTok the second-most downloaded app in the world in 2019? What exactly is the appeal of this short-form video-based social media platform for the members of Generation Z?

Produced by: Christine Wong

Presented by: Richard Bradbury, Arvindh Yuvaraj, and Christine Wong

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  Social media,  tiktok,  memes,  youth interests,  gen z,  Personal Finance,  Personal Development,  Managerial Resources/Development,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship,  SME