Why was TikTok the second-most downloaded app in the world in 2019? What exactly is the appeal of this short-form video-based social media platform for the members of Generation Z?

Produced by: Christine Wong

Presented by: Richard Bradbury, Arvindh Yuvaraj, and Christine Wong

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Tags:  Social media,  tiktok,  memes,  youth interests,  gen z,  Personal Finance,  Personal Development,  Managerial Resources/Development