BFM 89.9
The Business Station
Navigating and Tapping Into Conscious Consumerism And The Green Divide
26 mins
·
12:00, 8 Sept 2023
·
Recommended
1 hr 5 mins
44 mins
40 mins
Guest: Louise Hawley, Managing Director, NIQ Singapore, Thailand, Malaysia
The spectrum from intent to action varies by consumer segments, indicating that sustainability goals are better achieved through unlocking consumers’ value drivers and differentiated products, according to the NielsenIQ (NIQ) thought leadership report entitled “Green Divide”.
This report dives deep into the spectrum of the consumer landscape and how they think and act differently when it comes to sustainability and purchasing decisions.
It is critical for businesses to understand how consumers are evolving on the journey of sustainable consumption – do they practice what they preach; what are their motivations; barriers or triggers for change?
How can we tap into the unique motivators and influences across diverse groups to unlock the required behavioural change on our sustainable journey?
To make sense of the report and how businesses can leverage the embedded nuggets of insights is Louise Hawley, the Managing Director for NIQ Singapore, Thailand, Malaysia.
Presenter: Richard Bradbury, Roshan Kanesan
Producer: Carol Wong
Share:
Recent episodes
0
Latest stories
Podcasts · Mar 11 · 10:00AM
Flying Solo vs. Being Part of a Pack?
1 hr 5 mins
Videos · Mar 11 · 9:00AM
Ramadhan Sounds
1 min
Podcasts · Mar 11 · 9:00AM
Top 5 at 5: Understanding Thailand's Deep South Conflict
44 mins
Navigating and Tapping Into Conscious Consumerism And The Green Divide
26 mins
·
12:00, 8 Sept 2023
Guest: Louise Hawley, Managing Director, NIQ Singapore, Thailand, Malaysia
The spectrum from intent to action varies by consumer segments, indicating that sustainability goals are better achieved through unlocking consumers’ value drivers and differentiated products, according to the NielsenIQ (NIQ) thought leadership report entitled “Green Divide”.
This report dives deep into the spectrum of the consumer landscape and how they think and act differently when it comes to sustainability and purchasing decisions.
It is critical for businesses to understand how consumers are evolving on the journey of sustainable consumption – do they practice what they preach; what are their motivations; barriers or triggers for change?
How can we tap into the unique motivators and influences across diverse groups to unlock the required behavioural change on our sustainable journey?
To make sense of the report and how businesses can leverage the embedded nuggets of insights is Louise Hawley, the Managing Director for NIQ Singapore, Thailand, Malaysia.
Presenter: Richard Bradbury, Roshan Kanesan
Producer: Carol Wong
Share:
Recommended
Mar 11
·
1 hr 5 minsFlying Solo vs. Being Part of a Pack?
Mar 11
·
44 minsTop 5 at 5: Understanding Thailand's Deep South Conflict
Mar 11
·
40 minsHumans of Healthcare: The Geriatrician
Download app
60,000 other podcasts in your hand
Recent episodes
0
Latest Stories
Podcasts · Mar 11 · 1 hr 5 mins
Flying Solo vs. Being Part of a Pack?
Podcasts · Mar 11 · 44 mins
Top 5 at 5: Understanding Thailand's Deep South Conflict