BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Navigating Advertising And Marketing Ethically

Navigating Advertising And Marketing Ethically

Richard Ker, Chief Storyteller, Richard Ker Digital

02-Nov-23 12:00

Navigating Advertising And Marketing Ethically

Recently a local pharmacy has received plenty of backlash from netizens on its controversial ad. We have seen such controversial ads happen before, with Kendall Jenner’s Pepsi ad and Watsons Malaysia's "Legenda Cun Raya" campaign, which were also both criticised and labelled as racist by netizens when they were released back in 2017. These ads raise eyebrows, stir emotions, and even spark outrage. They push the boundaries, challenge societal norms, and sometimes, they cross the line. But what happens when advertisers find themselves in the eye of a storm? It's now more critical than ever for businesses to engage in ethical advertising and marketing practices.

Today on Enterprise Biz Bytes, we explore the importance of ethical advertising and marketing for SMEs as well as what's the balance between promoting inclusivity and responsible advertising that SMEs should practise when producing marketing collaterals. Joining us is Richard Ker, Chief Storyteller at Richard Ker Digital.

Produced by: Kishan Sivaswamy, Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  CorporatescontroversiesmanagingSMEentrepreneurs

Tags:  ethical business practicesethical advertisingcorporate crisesadvertisingmarketingcorporate communication





Play / Pause

Listen now : Discovery Hour: Ethics in Health & Medicine: Why It Matters, Dr Sharon...

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Kelvin Wong, Senior Market Analyst, OANDA

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Danesh, Prakash Chacko, Director, Tindak Malaysia

7:45 AM

Top Story

Shereen Hazirah Hishamudin, Senior Research Associate, Khazanah Research Institute

8:00 AM

The Breakfast Grille

Tan Cherng Thong, CEO, Go Hub Capital Berhad

8:30 AM

Morning Brief

Chan Soon Seng, CEO, Teach for Malaysia

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

Krishna Guha, Analyst, Maybank Securities

9:35 AM

Pressing Matters

Louw Nel, Senior Political Analyst, Oxford Economics Africa

10:05 AM

Open For Business

Jin Tan, Founder & CEO, ReSkills

10:45 AM

BFM Football Minutes

Euro Edition

11:05 AM

P&L

Kevin Brockland, Managing Partner at Indelible Ventures

12:00 PM

P&L

Michele Kythe Lim, President and CEO, Institute of Corporate Directors Malaysia (ICDM)

1:00 PM

The Breakfast Grille Repeat

Tan Cherng Thong, CEO, Go Hub Capital Berhad

2:05 PM

Discovery Hour

Ethics in Health & Medicine: Why It Matters, Dr Sharon Kaur Gurmukh Singh, Senior Lecturer, Faculty of Law, University of Malaya

3:05 PM

Earth Matters

Tak Kenal Maka Tak Cinta Ep 13: Mersing, Dr Louisa Ponnampalam, Chairperson, The MareCet Research Organisation

3:30 PM

Earth Matters

Macaranga Wrap-up

4:05 PM

Health & Living

Treating Cleft Lip and Palate, Dr Darsha Meyyappan, Specialist Orthodontist

5:00 PM

Top 5 at 5

6:00 PM

Inside Story

7:05 PM

Today I Learned [REPEAT]

7:30 PM

Just For Kicks

9:00 PM

GGWP

10:00 PM

Wavelength