BFM 89.9

Podcast  >  Enterprise  >  Enterprise Explores  >  Nano, Micro or Micro? How Influencers Could Help Your SME

Nano, Micro or Micro? How Influencers Could Help Your SME

Andrea Ng, Country Head, Partipost Malaysia

21-Sep-23 12:00

Nano, Micro or Micro? How Influencers Could Help Your SME

Partipost Malaysia is an influencer marketing platform, with a presence in 8 Southeast Asian countries. (like Singapore, Thailand, Malaysia, Vietnam just to name some of them). They help connect brands and everyday people also known as micro and nano influencers. They are also currently working with clients in various industries, mainly Beauty, FMCG, Fashion, F&B, Baby & Children, Education, and more.

They also launched their Influencer Marketing Report 2023 that consists of survey results from 5 Asian countries which include Singapore, Taiwan, Philippines, Malaysia, and Indonesia. The survey results indicated that: More than half of all the brands increased their marketing budget up to 50% from 2021-2022.Moreover, from the budget, more brands are using it for influencer marketing with the percentage of brands increasing from 73.2% in 2021 to 87.8% in 2023.

With that in mind, we explore today with Andrea Ng, Country Head for Partipost Malaysia on how Malaysian SMEs can leverage on influencer marketing to compete with industry giants, the rising trend of micro-influencers and how they are helping SMEs target niche markets effectively as well as how influencer marketing is reshaping the SME landscape in Malaysia and the difference in strategies compared to traditional marketing.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketscultureentrepreneurs

Tags:  influencer marketingmarketingsocial media marketing

Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows

10:00 AM

Pick of the Pops (REPEAT)


12:00 PM

Bar None (REPEAT)

1:00 PM

Ringgit & Sense (REPEAT)

The Muslim Pilgrim's Progress: Planning For Umrah Or Hajj; Suraya Zainudin, Financial Blogger, Ringgit Oh Ringgit

1:30 PM

The Property Show (REPEAT)

Club Med Leading the Way In Green Resorts; Rachael Harding, CEO, East and South Asia & Pacific, Club Med | Gregory Lanter, Chief Development and Construction Officer, Club Med

2:00 PM

Cruise Control (REPEAT)

Max Fun in the Maxed Out Isuzu D-Max X-Terrain; Daniel Fernandez, Managing Editor,

3:00 PM

Marketing Mojo (REPEAT)

Don’t Get Distracted by Tech, The Consumer Is Key; Mário Braz de Matos, Co-founder and Managing Partner, Flying Fish Lab

4:00 PM

The Bigger Picture (REPEAT)

The Real Problem: Inequality, Not Refugees; Dr Melati Nungsari, Prof of Economics, Asia School of Business

5:00 PM

TED Radio Hour

6:00 PM

Earth Matters (REPEAT)

Birds For Mangroves!; Ashley Yeong, Environmental Journalist, Macaranga | Wong Siew Lyn, Editor and Co-founder, Macaranga | Dato' Dr Amar-Singh HSS, Editor, Malaysian Bird Report

7:00 PM

Back To Back (REPEAT)

Ep111 - Sabrina Carpenter

9:00 PM

The Selector