BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  Maximising Your Digital Marketing Impact

Maximising Your Digital Marketing Impact

Anna Loi, Co-founder, Good & Honest Co

29-Aug-22 12:00

Maximising Your Digital Marketing Impact

As we move into the modern age of marketing, do traditional methods such as billboards and print ads still have a place in selling a product or service? Digital marketing has started to gain traction as people discover the power of connectivity and granular data that it offers. We speak to Anna Loi, co-founder of Good & Honest Co to understand the importance of digital marketing and how it can help businesses reach out to their target audiences.

Image Credit: Shutterstock | PopTika

Produced by: Jeremy Ng

Presented by: Lily Chai, Freda Liu


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketsCorporatesmanagingentrepreneursSME

Tags:  digital marketingdigitalisationbusinessadvertising


Share this podcast




Play / Pause

Listen now : The 6AM Stretch

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Professor Mushtak Al-Atabi, Provost and CEO of Heriot-Watt University Malaysia

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Ringgit & Sense

10:05 AM

Open For Business

Saravanan Chettiar Letchumenan, VStream Revolution

11:05 AM

Tech Talk

Keith Swanson, Director, Fraud and Security Intelligence, Asia Pacific & Japan at SAS

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Professor Mushtak Al-Atabi, Provost and CEO of Heriot-Watt University Malaysia

2:05 PM

Live & Learn

3:05 PM

Beyond the Ballot Box

World AIDS Day 2022: Equalising Access in Malaysia

4:05 PM

Health & Living

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture

9:00 PM

I Love KL

10:00 PM

Back To Back