BFM 89.9
The Business Station
Malaysian Tourism Needs Better International Messaging, Improved Infrastructure, And A Focus On Niches
39 mins
·
12:00, 22 Nov 2023
·
Recommended
1 hr 5 mins
44 mins
40 mins
Guest: Hannah Pearson, Founder, Pear Anderson, Nigel Wong, President, Malaysian Association of Tour and Travel Agents (MATTA)
Hannah Pearson, Founder of Pear Anderson, and Nigel Wong, the President of the Malaysian Association of Tour and Travel Agents (MATTA), help us explore and dissect the current state and future hopes for the Malaysian travel and tourism industry.
Among other things, we explored:
- How Malaysian can better compete with regional peers, like Thailand and Singapore.
- Tapping into niches (like bird watching) to bring in higher value tourists.
- The potential and importance of tapping into sustainability (particularly to attract European tourists).
- The gaps and ways we can improve our tourism messaging and promotion.
- The importance of good infrastructure.
Presenter: Roshan Kanesan
Producer: Carol Wong
Share:
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Malaysian Tourism Needs Better International Messaging, Improved Infrastructure, And A Focus On Niches
39 mins
·
12:00, 22 Nov 2023
Guest: Hannah Pearson, Founder, Pear Anderson, Nigel Wong, President, Malaysian Association of Tour and Travel Agents (MATTA)
Hannah Pearson, Founder of Pear Anderson, and Nigel Wong, the President of the Malaysian Association of Tour and Travel Agents (MATTA), help us explore and dissect the current state and future hopes for the Malaysian travel and tourism industry.
Among other things, we explored:
- How Malaysian can better compete with regional peers, like Thailand and Singapore.
- Tapping into niches (like bird watching) to bring in higher value tourists.
- The potential and importance of tapping into sustainability (particularly to attract European tourists).
- The gaps and ways we can improve our tourism messaging and promotion.
- The importance of good infrastructure.
Presenter: Roshan Kanesan
Producer: Carol Wong
Share:
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Recent episodes
0
Latest Stories
Podcasts · Mar 11 · 1 hr 5 mins
Flying Solo vs. Being Part of a Pack?
Podcasts · Mar 11 · 44 mins
Top 5 at 5: Understanding Thailand's Deep South Conflict