Malaysian Tourism Needs Better International Messaging, Improved Infrastructure, And A Focus On Niches

Hannah Pearson, Founder of Pear Anderson, and Nigel Wong, the President of the Malaysian Association of Tour and Travel Agents (MATTA), help us explore and dissect the current state and future hopes for the Malaysian travel and tourism industry.

Among other things, we explored:

• - How Malaysian can better compete with regional peers, like Thailand and Singapore.

• - Tapping into niches (like bird watching) to bring in higher value tourists.

• - The potential and importance of tapping into sustainability (particularly to attract European tourists).

• - The gaps and ways we can improve our tourism messaging and promotion.

• - The importance of good infrastructure.