BFM 89.9

Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  Is Live Shopping The Future Of E-commerce?

Is Live Shopping The Future Of E-commerce?

Pablo Che León, General Manager for Southeast Asia, VTEX

27-Apr-22 12:00

Is Live Shopping The Future Of E-commerce?

According to Meltwater, more than 1.4 million social media conversations around livestream shopping took place in Southeast Asia last year, doubling the same period in 2020. A study by iKala also revealed that 33 percent of Singaporeans who shopped on social media platforms in 2021 did so because of its engaging experience, such as through live-selling. 

 

While live shopping may be one of the hottest ecommerce trends now, it seems like only smaller sellers are taking advantage of the trend, with many bigger online retailers still unsure of the impact of live shopping.  

Image Credit: Shutterstock | MAGNIFIER

Produced by: Richard Bradbury

Presented by: Christine Wong, Arvindh Yuvaraj


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  live shoppingecommercemarketingconsumer behaviourAviation, Auto, Transport, LogisticsMedia, Marketing, AdvertisingCommodities, AgribusinessConsumer Goods/ServicesIndustrial Goods/ServicesInternet, e-Business, e-commerceTelecom, IT, TechnologyRetail, Fashion, Luxury GoodsRestaurants, Food ServiceEconomy, MarketsCEO/Business leadersTechnology news, reviewsFood, Beverage, Restaurantsbusiness analysisentrepreneurshipSMEtrends and forecastsmarketstechnologytechfashionfood


Share this podcast




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



10:00 AM

Pick of the Pops (REPEAT)

Epi450 - Hits From The 60s to 80s

12:00 PM

Bar None (REPEAT)

1:00 PM

Ringgit and Sense (REPEAT)

Charlie Munger, The Abominable No Man; Rajen Devadason, Licensed Financial Planner, Manulife Investment Management Malaysia Berhad

1:30 PM

The Property Show (REPEAT)

What Could Deter Property Transaction From Taking Place?; Chris Tan, Managing Partner, Chur Associates

2:00 PM

Cruise Control (REPEAT)

Hyundai Ioniq 5's Wow Factor; Daniel Fernandez, Managing Editor, dsf.my

3:00 PM

By the Book (REPEAT)

Kuala Lumpur Youth Literary Arts Festival 2022

4:00 PM

The Bigger Picture (REPEAT)

Hasan Al-Akraa - Life as a Refugee; Hasan Al-Akraa, Syrian Refugee, Activist

5:00 PM

TED Radio Hour

6:00 PM

Earth Matters (REPEAT)

You've Got A Friend in Bukit Kiara; Ir Dr Kribanandan Naidu, President, Friends of Bukit Kiara (FoBK)

7:00 PM

Back To Back (REPEAT)

EP25 - The Beach Boys

8:00 PM

Track By Track (REPEAT)

EP25 - Pet Sounds

9:00 PM

The Selector