BFM 89.9

Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  Is Influencer Marketing Losing Influence?

Is Influencer Marketing Losing Influence?

Eugenie Chan | Sarah Lian, Co-Founders, SuppaGood

17-May-23 12:00

Is Influencer Marketing Losing Influence?

The last decade was the peak for people with influential personalities - they have been telling consumers what to think and what to do, which is influencer marketing.

But lately, a new trend called de-influencing is taking over social media platforms.

What is de-influencing all about? We will be taking a closer look on what this trend is, and analyse research and findings to dissect whether consumers are becoming detached from influencer marketing.

Discussing this today is Eugenie Chan and Sarah Lian, Co-Founders of SuppaGood, a PR and influencer marketing agency.

Produced by: Lily Chai

Presented by: Roshan Kanesan, Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  technologyeconomymanagingentrepreneursSME

Tags:  marketingbrandinginfluencer marketingsocial mediadigital marketing

Play / Pause

Listen now : Back To Back (REPEAT)

Today’s Shows

10:00 AM

Pick of the Pops (REPEAT) EP512

12:00 PM

Bar None (REPEAT)

1:00 PM

Ringgit & Sense (REPEAT)

1:30 PM

The Property Show (REPEAT)

Consumer Preference Changes Demand Dynamics For Property ; Sheldon Fernandez, Malaysia Country Manager, Property Guru and iProperty

2:00 PM

Cruise Control (REPEAT)

The Curious Case of Cloned Cars ; Daniel Fernandez, Managing Editor,

3:00 PM

By the Book (REPEAT)

Rachel Heng's The Great Reclamation

4:00 PM

The Bigger Picture (REPEAT)

How Language Shapes Identity ; Associate Professor Dr Surinderpal Kaur, Dean of Faculty of Languages and Linguistics, University Malaya

5:00 PM

TED Radio Hour

6:00 PM

Earth Matters (REPEAT)

Wildlife Photography - "Click"bait for Conservation ; Anuar McAfee, Wildlife Photographer

7:00 PM

Back To Back (REPEAT)

8:00 PM

Track By Track (REPEAT)

9:00 PM

The Selector