BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  If You Think Your Ads Are Inclusive, Think Again

If You Think Your Ads Are Inclusive, Think Again

Divya Acharya, Head of Solutions & Innovation Strategy, Xaxis APAC

22-Jun-22 12:00

If You Think Your Ads Are Inclusive, Think Again

The 2021 PageFair Adblock Report shows that Asia is the leading ad blocker user globally, with the majority of users citing bad advertising experiences as their motivation for using ad blockers. The key change marketers need to make? Looking for unconscious bias and actively championing diversity & inclusion in their campaigns

Produced by: Christine Wong

Presented by: Freda Liu


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  technologypoliticscultureCorporates

Tags:  advertisingad blockingunconscious biasdiversify





Play / Pause

Listen now : Enterprise Explores: Shrawan Saraogi, APAC Head of Expansion, Wise

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Dr. Maria Monica Wihardja, Visiting Fellow, ISEAS – Yusof Ishak Institute

7:45 AM

Top Story

Raymon Ram, Certified Fraud Examiner & Anti-Money Laundering Specialist, Graymatter Forensic Advisory

8:00 AM

The Breakfast Grille

Mohd Mirza Mohamed Noor, CEO of My Digital ID Sdn Bhd

8:30 AM

Morning Brief

Dr. Fahizah Shamsuddin, Programme Director, School of Media and Communication, Taylor’s University

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

Andrew San, Head of ASEAN Equities, Amundi Malaysia

9:35 AM

People, Planet, Profit

10:05 AM

Open For Business

Dr. Matt Khan, Founder, Chiropractic First Group (CFG)

10:45 AM

BFM Football Minutes

Euro Edition

11:00 AM

Marketing Mojo

Nizwani Shahar, CEO, Havas Malaysia

12:00 PM

Enterprise Explores

Shrawan Saraogi, APAC Head of Expansion, Wise

1:00 PM

The Breakfast Grille Repeat

Mohd Mirza Mohamed Noor, CEO of My Digital ID Sdn Bhd

2:05 PM

Discovery Hour

Understanding Ethics in Medical Research, Assoc Prof Dr Julia Patrick Engkasan, Coordinator of the Master of Health Research Ethics Programme, University of Malaya | Dr Alex Phang, Medical Research Ethics Committee, University Malaya Medical Centre

3:05 PM

Beyond the Ballot Box

How Did the Right-Wing Make Big Gains in the EU Parliament, Dr Frederik Holst, Associate Professor, Albukhary International University (AIU)

4:05 PM

Health & Living

Because Feelings Matter #30: Men’s Mental Health, Maurizio Rosini, Founder, MyMasterMan

5:00 PM

Top 5 at 5

6:00 PM

Inside Story

Talkback Tuesday

7:30 PM

Earth Matters [REPEAT]

7:45 PM

BFM Football Minutes

Euro Edition

9:00 PM

Bar None