BFM 89.9

Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  If You Think Your Ads Are Inclusive, Think Again

If You Think Your Ads Are Inclusive, Think Again

Divya Acharya, Head of Solutions & Innovation Strategy, Xaxis APAC

22-Jun-22 12:00

If You Think Your Ads Are Inclusive, Think Again

The 2021 PageFair Adblock Report shows that Asia is the leading ad blocker user globally, with the majority of users citing bad advertising experiences as their motivation for using ad blockers. The key change marketers need to make? Looking for unconscious bias and actively championing diversity & inclusion in their campaigns

Produced by: Christine Wong

Presented by: Freda Liu


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  advertisingad blockingunconscious biasdiversifyInternet, e-Business, e-commerceTelecom, IT, TechnologyGovernment/Regulatory/Policy MakingTechnology news, reviewsPolitics, News, Current AffairstechnologypoliticscultureCorporates


Share this podcast




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



10:00 AM

BBC World Service

11:00 AM

A Bit of Culture (REPEAT)

Meaning is Overrated; Kam Raslan | Sim Wie Boon | Sabrina Yusof

12:00 PM

I Love KL (REPEAT)

Mid-Year Recap; Various

1:00 PM

Best of Enterprise (REPEAT)

Are Virtual AGMs Here To Stay?; Kasturi Nathan, Head of Board Advisory Services at KPMG in Malaysia

1:30 PM

Raise Your Game (REPEAT)

Teach Your Kids Critical Thinking, Right Now!; Kiran Tuljaram, Editor, Leaderonomics

2:00 PM

Popcorn Culture (REPEAT)

Review - Obi-Wan Kenobi

2:30 PM

Popcorn Culture (REPEAT)

Review - Elvis

3:00 PM

GGWP (REPEAT)

BFM x KKP Monthly Round-up - June 2022; Jonathan Leo, Content Director, Kakuchopurei.com

4:00 PM

Pick Of The Pops

POTP Epi451 - Hits From The 60s to 80s

6:00 PM

Wavelength (REPEAT)