BFM 89.9
The Business Station
How Effective is Your Brand Value Proposition?
28 mins·12:00, 30 Jun 2022
How Effective is Your Brand Value Proposition?
28 mins
·
12:00, 30 Jun 2022
·
Recommended
43 mins
Guest: Jan Wong, Founder & Online Strategist, OpenMinds Resources
Companies are launching new brand value propositions to stay relevant in the marketplace, mostly trying to pull the heartstrings of their customers to purchase their products and services. What is brand value proposition and how do we use it at its fullest potential that might be helpful for our businesses? We find out more from Jan Wong, Founder & Online Strategist at OpenMinds Resources.
Image Credit: Shutterstock | SFIO CRACHO
Presenter: Freda Liu, Arvindh Yuvaraj
Producer: Lily Chai
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