BFM 89.9
The Business Station
BFM 89.9
The Business Station
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43 mins
Guest: Matthew Crabbe, Regional Trends Director, Asia-Pacific at Mintel Group
What are the changes in consumer trends post-pandemic? And more importantly, what are the driving forces that can be utilised to adjust to and take advantage of these consumer trends for the foreseeable future? Market research company Mintel has identified five new consumer trends for 2022 and beyond. In this episode, we explore two consumer trends: Enjoyment Everywhere and Climate Complexity.
Image Credit: Shutterstock | Andrey Tolkachev
Presenter: Richard Bradbury, Christine Wong
Producer: Freda Liu, Lily Chai
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