BFM 89.9
The Business Station
BFM 89.9
The Business Station
Why Customer Champions Need to Be a Part of Your Marketing Strategy
Why Customer Champions Need to Be a Part of Your Marketing Strategy
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Customer champions are a tremendous asset for any organisation. In most cases, people are far more interested in reading about your customers’ experiences than straight marketing materials. Customers are more relatable, and they’re more credible, too. People want to hear from their peers before they buy your product or service.
Presenter: Audrey Raj and Freda Liu
Producer: Richard Bradbury
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