BFM 89.9

Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  Why Customer Champions Need to Be a Part of Your Marketing Strategy

Why Customer Champions Need to Be a Part of Your Marketing Strategy

Jan Wong, founder of OpenMinds Resources

23-Oct-20 12:00

Why Customer Champions Need to Be a Part of Your Marketing Strategy

Customer champions are a tremendous asset for any organisation. In most cases, people are far more interested in reading about your customers’ experiences than straight marketing materials. Customers are more relatable, and they’re more credible, too. People want to hear from their peers before they buy your product or service.

Produced by: Richard Bradbury

Presented by: Audrey Raj and Freda Liu


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  Customer championsmarketingstrategyinfluencersPersonal FinancePersonal DevelopmentManagerial Resources/Development

Business
Money
Life

Share this podcast




Play / Pause

Listen now : Popcorn Culture - Throwback Tuesday: The Iron Giant

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

Surina Shukri, CEO, Malaysia Digital Economy Corporation (MDEC)

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

BBC World Service

10:05 AM

Open For Business

Gamifying Maths and Science

11:05 AM

Resource Centre

Will Your Business Thrive or Survive under MCO3.0?

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Surina Shukri, CEO, Malaysia Digital Economy Corporation (MDEC)

2:05 PM

Live & Learn

International Museum Day 2021: Building Fantastic Museums

3:00 PM

Today I Learned

Our Whole World Is In Debt. Who Are We In Debt To?

4:05 PM

Health & Living

Mind Matters: What Happens When Children Are Threatened and Bullied?

5:05 PM

The Evening Edition

5:35 PM

KIV

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Throwback Tuesday

The Iron Giant

8:05 PM

By the Book

Andy Weir on Project Hail Mary

9:00 PM

Bar None