BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Why Customer Champions Need to Be a Part of Your Marketing Strategy

Why Customer Champions Need to Be a Part of Your Marketing Strategy

Jan Wong, founder of OpenMinds Resources

23-Oct-20 12:00

Why Customer Champions Need to Be a Part of Your Marketing Strategy

Customer champions are a tremendous asset for any organisation. In most cases, people are far more interested in reading about your customers’ experiences than straight marketing materials. Customers are more relatable, and they’re more credible, too. People want to hear from their peers before they buy your product or service.

Produced by: Richard Bradbury

Presented by: Audrey Raj and Freda Liu


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurshipSME

Tags:  Customer championsmarketingstrategyinfluencers





Play / Pause

Listen now : The Breakfast Grille Repeat: Kellee Kam, CEO, Alliance Bank Malaysia Bhd

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Laurent Lequeue, Independent Market Analyst, Writer at The Macro Butler Newsletter

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Yanitha Meena, Analyst, ISIS Malaysia

7:45 AM

Morning Brief

Dr. Eva Langerbeck, Interim Executive Director, Malaysian-German Chamber of Commerce and Industry

8:00 AM

The Breakfast Grille

Kelle Kam, CEO, Alliance Bank Malaysia Bhd

8:30 AM

Morning Brief

Badrul Hisham, Director of Programmes, Iman Research

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

World Market Watch

Andrew San, Head of ASEAN Equities, Amundi Malaysia

9:35 AM

People, Planet, Profit

Philip See, Group Chief Sustainability Officer of Malaysia Aviation Group and Andreas Slettvoll, CEO of CHOOOSE

10:05 AM

Open For Business

Henry Ting, Founder and CEO, TTRacing

11:05 AM

Resource Centre

REPEAT - Professor Howard Yu, LEGO® Professor of Management and Innovation, IMD

12:00 PM

Enterprise Explores

Sophie Chiu, Principal leading the Southeast Asia Arm, AppWorks

1:00 PM

The Breakfast Grille Repeat

Kellee Kam, CEO, Alliance Bank Malaysia Bhd

2:05 PM

Beyond the Ballot Box

Is Bersatu on a Decline?; Dr Oh Ei Sun, Principal Adviser, Pacific Research Centre

3:05 PM

Live & Learn

Working As A Colourblind Creative; Mclelun Lee, Director, R&D Studio

3:30 PM

Live & Learn

HARTA; Mirsham Meer, Director, HARTA Space

4:05 PM

Health & Living

Mind Matters: Systemic Struggles of Children with ADHD; Liana Mohd Nawi, Director, Clinical Services, Thrive Well | Nik Norezreen Nik Adnan, Parent

5:00 PM

Top 5 At 5

6:00 PM

Inside Story

Talkback Tuesdays

7:30 PM

Earth Matters [REPEAT]

9:00 PM

Bar None