Customer champions are a tremendous asset for any organisation. In most cases, people are far more interested in reading about your customers’ experiences than straight marketing materials. Customers are more relatable, and they’re more credible, too. People want to hear from their peers before they buy your product or service.

Produced by: Richard Bradbury

Presented by: Audrey Raj and Freda Liu

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Tags:  Customer champions,  marketing,  strategy,  influencers,  ,  Personal Finance,  Personal Development,  Managerial Resources/Development