Why Customer Champions Need to Be a Part of Your Marketing Strategy

Enterprise · Enterprise Biz Bytes · 23 Oct 2020 · 18 mins listen

Customer champions are a tremendous asset for any organisation. In most cases, people are far more interested in reading about your customers’ experiences than straight marketing materials. Customers are more relatable, and they’re more credible, too. People want to hear from their peers before they buy your product or service.

Produced by:

Richard Bradbury

Presented by:

Audrey Raj and Freda Liu

Categories:

Personal Finance,Investments,Financial Literacy,Young Finance,Personal Development,Entrepreneurship,SME

Tags:

Customer champions, marketing, strategy, influencers,

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