Wat-er Time To Trendjack

Enterprise · Enterprise Biz Bytes · 8 Sept 2020 · 6 mins listen

One of the most crucial elements in marketing is to seize opportunities to interact with your consumers, and using a current event to create relevant content is a phenomenon known as “trendjacking”. With the water disruptions all over the Klang Valley, a multitude of brands hopped on the bandwagon to do a little “trendjacking”.

Produced by:

Christine Wong

Presented by:

Audrey Raj and Freda Liu

Categories:

Personal Finance,Investments,Financial Literacy,Young Finance,Personal Development,Entrepreneurship,SME

Tags:

Marketing, advertising, trendjack, brands, water disruption

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