One of the most crucial elements in marketing is to seize opportunities to interact with your consumers, and using a current event to create relevant content is a phenomenon known as “trendjacking”. With the water disruptions all over the Klang Valley, a multitude of brands hopped on the bandwagon to do a little “trendjacking”.

Produced by: Christine Wong

Presented by: Audrey Raj and Freda Liu

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Tags:  Marketing,  advertising,  trendjack,  brands,  water disruption,  Personal Finance,  Personal Development,  Managerial Resources/Development