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Enterprise · Enterprise Biz Bytes · 3 Sept 2020 · 21 mins listen
What if you took a video game with an obsessively cultish following and made it the basis for a reality TV show?
That’s what Electronic Arts, the video game publishing behemoth, recently did with one of its most popular titles, The Sims, a game that first became a phenomenon over 20 years ago when it gave players the ability to build and personalize worlds and populate them with characters who act and behave much like we do.
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