BFM 89.9
The Business Station
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43 mins
To be informed is a consumers’ right, and to inform creates trust. To that end, Starbucks took it to digital traceability and allows its customers to get in-depth information on the coffee beans they are buying. With a mobile app or laptop, buyers can scan or type in the numbers on their coffee bean bags and trace where the coffee beans are from and where it’s made.
Presenter: Audrey Raj and Freda Liu
Producer: Ali-Azmin Hassan
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