Tracing Coffee: A Bean-To-Cup Journey
To be informed is a consumers’ right, and to inform creates trust. To that end, Starbucks took it to digital traceability and allows its customers to get in-depth information on the coffee beans they are buying. With a mobile app or laptop, buyers can scan or type in the numbers on their coffee bean bags and trace where the coffee beans are from and where it’s made.
Produced by: Ali-Azmin Hassan
Presented by: Audrey Raj and Freda Liu
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