The Rise Of The Virtual Watercooler

Lots of research documents the importance of the informal conversations that take place around the office photocopier, coffee machine or water cooler. These in-between spaces that can result in awkward conversation with someone you don’t know very well play an important role in building community between colleagues, which fosters commitment to a company.

 

Covid-19, of course has rendered these meetings, for now, obsolete. But what if we could recreate them, virtually?