The Influencer Is Dead. Long Live The Slacker.
Richard Bradbury | Arvindh Yuvaraj | Audrey Raj
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The popularity of the influencer seems to be steadily declining, but here to take its place isn’t a new social media archetype, but one from the past. “The slacker”, a personality type that defined the 90s, is apparently making a comeback... and will start to once again define the way we browse, focus, and shop online.
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