Supreme’s Burner Phone Questions “Retail Logic”

Enterprise · Enterprise Biz Bytes · 18 Oct 2019 · 12:45 pm · 8 mins listen

Supreme’s burner phone is what’s known in the industry as… a brick. It uses obsolete technology and doesn’t rival any of today’s smartphones, and yet the device has sold out on nearly every platform. The practically useless gadget is a testament to good marketing and questions everything we know about traditional supply-demand logic.

Produced by:

Christine Wong

Presented by:

Richard Bradbury,Audrey Raj,& Arvindh Yuvaraj

Categories:

Personal Finance,Investments,Financial Literacy,Young Finance,Personal Development,Entrepreneurship,SME

Tags:

Branding, Marketing, Technology, Communication

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