BFM 89.9
The Business Station
Supreme’s Burner Phone Questions “Retail Logic”
8 mins·12:45, 18 Oct 2019
Supreme’s Burner Phone Questions “Retail Logic”
8 mins
·
12:45, 18 Oct 2019
·
Recommended
42 mins
17 mins
Supreme’s burner phone is what’s known in the industry as… a brick. It uses obsolete technology and doesn’t rival any of today’s smartphones, and yet the device has sold out on nearly every platform. The practically useless gadget is a testament to good marketing and questions everything we know about traditional supply-demand logic.
Presenter: Richard Bradbury, Audrey Raj, & Arvindh Yuvaraj
Producer: Christine Wong
Share:
Recommended
May 13
·
42 minsCracking the Code of White Space Markets
May 13
·
17 minsBRI Boost For ASEAN Energy Transition?
Recent episodes
0
Latest stories
Videos · May 13 · 7:01AM
Even Children Skip Ads
1 min
Events · May 13 · 4:01AM
ASEAN Gateway To Cross Border Payments
Events · May 13
ASEAN Gateway To Cross Border Payments
ASEAN’s digital payments sector is experiencing rapid growth, fueled by increasing smartphone use, fintech innovation, and a booming e-commerce landscape. Key markets like Indonesia, Vietnam, and the Philippines are leading the way, with major opportunities in digitizing MSMEs and expanding rural financial access. Consumers are shifting toward mobile-first behavior, embracing e-wallets, mobile banking, and digital banks that offer greater convenience and accessibility. ASEAN central banks are strengthening cooperation to enhance payment linkages through QR code integration and shared standards. A major initiative, Project Nexus, aims to make cross-border payments faster, cheaper, and more seamless, though challenges remain in aligning regulations and infrastructure. As digital transactions surge, cybersecurity becomes critical, with the need to protect users without disrupting the payment experience. Importantly, digital finance is helping bank the unbanked, especially in rural areas, where mobile money and fintech tools are providing people with their first access to formal financial services.How can ASEAN ensure inclusive growth as digital payments continue to expand?
Podcasts · May 13 · 3:00AM
Cracking the Code of White Space Markets
42 mins
Podcasts · May 13 · 42 mins
Cracking the Code of White Space Markets