“Storm Area 51” Is A Marketer’s Goldmine

What started as a joke might turn into a full-blown rave event at Nevada’s Area 51. From a marketing perspective, it’s the best kind of opportunity brands could never ask for. Beverages, fast food joints, and big brands have hopped on the extraterrestrial bandwagon to cater to (apparently) thousands of people who might show up to protest… or storm the gates… or party, or something to that effect this weekend.